I’m one for getting sucked in by pretty packaging.
It seems like ‘the-best-packaging-options-to-maximise-sales-with-consumers-named-Gaelle’ (or TBPOTMSWCNG in marketing talk) is constantly at the top of the marketing executives’ agenda.
I came across The *TeaShed on Design*Sponge last week and I was drawn in right away. 20 teabags packed in a paper cup may not seem groundbreaking, but it certainly caught my attention. There are flavours to suit all tastes and the catchy names made me chuckle: Out of Milk or Pick Me Up at 3 teas just do exactly what it says on the tin (/cup).
I settled for the lightly spiced chai –appropriately named Baby, it’s Cold Outside *Tea– and the low in caffeine white tea –4am *Tea.
Yes of course the teas are delicious.
But the smaller details are really what did it for me.
The parcel contained a bag of Emergency *Tea, to ‘keep with you at all times, in case of emergency, break at seal’.
A sweet little note on the parcel also made the queuing at the post office suddenly worth it:
The beauty is in the detail.